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At WearMatter

Every Body Matters

Every Body Matters

We’re on a mission to break down barriers in fashion.

Fashion should be for everyone. We exist because no one should feel left out in life, or in fashion. We've seen too many people overlooked by traditional fashion, and we couldn't stay silent any longer.

What We Do

  • Universal Fashion

    We design clothing for all, integrating adaptive features that make dressing effortless and stylish.

  • Adaptive Components

    We offer modular solutions that allow individuals to adapt their existing clothing to meet their specific needs.

  • Education & Advocacy

    We provide valuable insights to help individuals and brands embrace inclusive fashion.

  • Consultancy Services

    We collaborate with brands to help them make fashion more inclusive, ensuring their designs and processes are accessible to all.
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Inclusion isn't optional,

It’s essential.

It’s essential.

Our Values

  • Two hands holding thread shaped into a heart, representing co-creation and shared purpose

    Co-Creation

    We work with the community, not just for them, to design products that truly meet their needs.

  • Maze in the shape of a lightbulb, symbolising innovation and creative problem solving

    Innovation

    We challenge traditional fashion norms and introduce new solutions for a more inclusive industry.

  • Heart made from interlocking puzzle pieces, conveying meaningful design and connection

    Meaningful Fashion Choices

    We believe in fashion with purpose - Design choices that make fashion more accessible.

  • Earth with needle and thread, representing sustainability and social responsibility

    Social Consciousness

    We are committed to ethical fashion and sustainability.

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Gemma McAllister seated in studio wearing black WearMatter outfit with quilted vest, against a soft white background

Our Founder

Gemma McAllister, founder of WearMatter, brings over 10 years of experience in the fashion industry, with a focus on design and buying roles for well-known high street brands. Driven by a vision for change, Gemma made a pivotal shift to a career in disability services after recognising the significant lack of inclusivity and accessibility in the fashion industry.

But it all starts with...

Group photo of WearMatter and Mae Murray Foundation members at an inclusive fashion workshop, in front of a WearMatter presentation screen
Group photo of Limbless Association members at Musgrave Hospital with WearMatter, including adults and children using mobility aids
Line drawing of two hands forming a heart, one natural and one prosthetic, on a dark green background

OUR COMMUNITY

Join us in reshaping the future of fashion - because when it comes to style, inclusion is always in trend.