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At WearMatter

Every Body Matters

Every Body Matters

We’re on a mission to break down barriers in fashion.

Fashion should be for everyone. We exist because no one should feel left out in life or in fashion. We've seen too many people overlooked by traditional fashion, and we couldn't stay silent any longer.

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Inclusion isn't optional,

It’s essential.

It’s essential.

Gemma McAllister seated in studio wearing black WearMatter outfit with quilted vest, against a soft white background

Our Founder

Gemma McAllister, founder of WearMatter, brings over 10 years of experience in the fashion industry, with a focus on design and buying roles for well-known high street brands. Driven by a vision for change, Gemma made a pivotal shift to a career in disability services after recognising the significant lack of inclusivity and accessibility in the fashion industry.

But it all starts with...

Group photo of WearMatter and Mae Murray Foundation members at an inclusive fashion workshop, in front of a WearMatter presentation screen
Group photo of Limbless Association members at Musgrave Hospital with WearMatter, including adults and children using mobility aids
Line drawing of two hands forming a heart, one natural and one prosthetic, on a dark green background

OUR COMMUNITY

Join us in reshaping the future of fashion - because when it comes to style, inclusion is always in trend.