Co-creation
We listen first and build with our community, so every product and service is shaped by real lives, not assumptions.
About WearMatter
Every Body Matters
Universal fashion that supports independence, comfort and style.
WearMatter is a movement for change in fashion. We support people, designers and brands by providing adaptive tools, education and future clothing that make getting dressed easier, safer and more stylish for more people. Our mission is to promote equity and enhance accessibility and inclusion by creating universal fashionable clothing, because every body matters.
What guides WearMatter
Our work is guided by co-creation with our community, social consciousness, innovation and meaningful fashion choices that respect real lives.
Social consciousness
We treat fashion as a tool for equity and inclusion and consider who is being left out at every step.
Innovation
We experiment with materials, fastenings and formats to make getting dressed easier, safer and more comfortable.
Meaningful choices
We create clothing and components that respect dignity, autonomy and personal style, not just function.
Our founder
Built from frustration and hope
I am Gemma, founder of WearMatter. I spent over ten years in fashion design and buying roles and saw how often clothing failed real bodies and real lives. Later, working in disability services, I saw how much independence and confidence clothing can either support or block.
WearMatter was created to close that gap. We bring together design experience and lived experience to offer adaptive tools, guidance and future garments that help make fashion more honest, more inclusive and more useful.
How we make fashion more accessible
We combine design, community and education to move adaptive fashion forward.
Step one
Listen and learn
We listen to disabled people, older people, carers and partners to understand daily dressing challenges and priorities.
Step two
Design and test
We test, learn and refine. We explore with our community to understand what works in daily life.
Step three
Share and teach
Through The Adaptive Edit, consultancy and training, we help others bring inclusive design into their own work.
Our community
We design with people, not for people.
From hospital workshops to community organisations, We work alongside disabled people, older people, carers and those with chronic conditions. Their lived experience shapes our ideas, tests our products and keeps us focused on what really matters.
Wear the mission. Share the message.
Whether you use our adaptive components, Wear our future garments or invite us to work with your brand, You are part of a movement that says every body deserves clothing that works.
Ultimate Pitch Winner
Recognition for Inclusive Innovation
Gemma McAllister, founder of WearMatter, became The Ultimate Pitch Winner in 2024 for championing adaptive fashion and inclusive design. Watch the winning pitch that helped launch WearMatter.