The Fashion Industry is Toxic
That is a bold statement. I stand by it.
My Creative Roots
From a young age I dreamt of being a fashion designer. The school art room felt like home.
I loved making things. That tutu was likely just tulle tucked into shorts, yet it felt like a masterpiece.
Studying Fashion with Purpose
I studied Textile Art, Design, and Fashion at Ulster University. My work always had a purpose. Function first.
My final project, The Network Collection, was inspired by roadworks and everyday imperfections. It was also a tribute to my mum, the first female roadworker in Northern Ireland.
From Carrickfergus to London
I graduated with First-Class Honours and showed at New Designers in London.
Before I left, a loved one gave me a London Survival Kit filled with essentials and encouragement.
Losing Myself, Then Finding Myself Again
I doubted myself even after the success. I took a job at a Santander contact centre. It lasted one day.
What am I doing here?
I resigned and reset.
Internships, Industry Insights, Frustration
I won two internships: one in Barcelona and one in London. I chose London because it felt safer.
I loved the creativity but saw the cracks. Fit sessions stripped originality. Costs ruled every decision. Even the clothes didn’t fit the so-called perfect model.
I moved into buying to try to influence decisions. The deeper I went, the clearer it became: exclusivity, waste, and profit over people.
A New Mission: WearMatter
I spent ten years in the industry across design and buying. One employer was later acquired by Boohoo. I stayed for a time to learn. Mostly, I learned what not to do.
I stepped away and worked in disability services. That role showed me a hard truth.
Fashion had forgotten inclusivity.
So I founded WearMatter.
Why WearMatter Exists
We bridge the gap between fashion and accessibility. We design clothing for real life and keep style intact.
What you wear matters. Every body deserves clothing that reflects who they are.
About Me: Beyond the Brand
I will be honest. Most days I struggle. Every day I try.
There have been awards and rejections. Highs and lows. I keep going.
I turned 30 and started running. I signed up for a half marathon. I am still not sure why. It helps to do hard things.
Right now I focus on:
- Making a difference
- Advocating for accessibility
- Sharing what I learn
💬 I am glad you are here. If fashion has not felt like it was made for you, this space is. You belong.
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