https://wearmatter.com/blogs/journal/how-it-all-started-the-story-behind-wearmatter 2025-11-11T16:23:22+00:00 weekly https://cdn.shopify.com/s/files/1/0897/4401/5694/articles/Gemma_McAllister_234cb3a0-c22e-47d4-9daf-46e4fe556b48.jpg?v=1762878202 How It All Started: The Story Behind WearMatter Gemma smiling beside a mannequin wearing a black MATTER sweatshirt inside a fashion studio with folded fabrics. https://wearmatter.com/blogs/journal/adaptive-fashion-vs-inclusive-fashion 2025-11-11T20:05:31+00:00 weekly https://cdn.shopify.com/s/files/1/0897/4401/5694/articles/adaptive-fashion-inclusion-collaboration.png?v=1762891531 What Is Adaptive Fashion? A Complete Guide